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Jordan Brand debuted the JTH Air Jordan 3 in the classic “White Cement” colorway durning Super Bowl 52. A limited release was available on Nike SNKRS immediately following Justin Timberlake’s halftime performance.Part of the Air Jordan 3 JTH Collection, Nike SNKRS gives takes us behind the design and what this collaboration means to JT.You’ve created with Jordan before (Legends of the Summer). Why did now make sense for the next chapter? “A couple of reasons come to mind,” says Timberlake. “First and foremost, I grew up idolizing Mike, and ever since we met, he and I have always had a great relationship. Working together with his team to make shoes that we love was always something we wanted to do. So when we had success with the ‘Legends’, we knew we would have to find another great moment to do that again. This album, and really this specific performance, felt like the right, and even bigger and better, moment to collaborate. Even more importantly, now that I have a son, I really want to make things that can be handed down to him and timeless, so that they remain relevant for three, four generations. I think the Jordan brand’s work and track record has spoken for itself in being able to do that for the sneaker culture.”...
